SEO vs SEM
SEO(Search Engine Optimization) vs SEM(Search Engine Marketing)
SEO is the process of making our website search engine friendly without loosing the users easiness to navigate to each page. We are implementing SEO in the website in order to aware the google bot or any other search bot what our website actually mean, what our services and products are and in turn to improve the search visibility in each keywords and to get genuine leads through the optimized keywords.
Search engine marketing is a type of Internet marketing that includes the advancement of sites by expanding their visibility in search engine results pages basically through paid advertising.